The opportunities

For industry   SearchFlair™ reports facilitate distribution network monitoring, pricing analysis, competitor analysis, sales analysis, geographical market analysis, identification of counterfeit goods suppliers and of compliance breaches. A short list of example searches follows:

   • Apple® iPad® 16Gb → Germany → price < €500 → 'grey market'/parallel import?

   • Bausch & Lomb® contact lenses → for sale in China → no licence → compliance issue

   • Bosch® power drill → model GSB 18 VE-2-LI Professional → price < £250 → counterfeit?

   • use of your registered (or unregistered) trade marks or service marks by competitors

   • text of Harry Potter® novel released online in advance of publication → copyright infringement → seek legal advice

   • luxury watch brands → advertising on the web is acceptable but sales must take place in a physical store for brand management reasons → search for online sales.

For law firms   We can supply the reports for you to pass on to your clients under the SearchFlair™ brand, or you may wish to buy a white label service and present the system to the client under your own brand. Firms benefit from an additional, recurring revenue stream without the need for fee earner involvement; and will be ideally placed to advise their clients on intellectual property monitoring, regulatory matters, competition law matters and general commercial and legal issues which present themselves through the reports. Firms may also wish to provide the service to their clients as a form of business development, paying for the service by means of additional instructions received through the information gathered in the reports. Clients with a current, accurate analysis of their assets and markets will have the confidence required to adapt rapidly to changing conditions, and advisers who can provide this knowledge will be offering a significantly enhanced, truly proactive service with the opportunity to help generate revenue for the client, rather than being viewed solely as a cost centre. Firms offering the service will stand out amongst their competitors and enhance the quality and fee generation potential of their client relationships.

For in-house legal counsel   Help manage competition law risk by identifying possible price collusion and indications of agreements not to compete in certain geographic markets; to identify sales breaching regulatory requirements and to identify threats to intellectual property. 

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